
Jurij Fiore
Every time I meet a new a wine maker, I like to ask them all the same set of questions to get a feeling for how each of them differ. Wine makers are unique people and every one has showed me a new perspective on making wine.
One question that I regularly ask is, “What is your philosophy on wine making?” Some answers are long, some are short and don’t even make sense, but this is the beauty of the wine world and why all wines are different. For some reason it is also easy to spot a wine maker in crowd of people. They seem to carry themselves differently and emit and aura that lets you know who and what they are.
Out of all the wine producers I have met, no one has answered this question of wine making philosophy better than Jurij Fiore. His response was, ” I am not a philosopher, I am wine maker.”, he said with a smile. He then explained to me that when he wakes up in the morning and until he goes to sleep at night he tries to make the best wine he can. He doesn’t daydream and write poems about his wine or what he wants his wine to be like, he just makes it.
At the end of the harvest at Podere Poggio Scalette some friends and I conducted a 40 minute interview with Jurij Fiore. I videotaped the whole session on my flip cam and was so excited to show the world this wonderful interview. For some reason I had thought that the footage was on my computer and deleted the memory off the flip cam. When I searched my computer for the video I realized it was not there and that I had deleted it. I am hoping it is in a hidden archive, but it looks like it is gone.
Jurij is a staunch believer in that great wine comes from the grapes, not from the technology that you have. While technology can make your life easier, it doesn’t add anything to the grapes that isn’t already there. For instance his crusher/destemmer was bought in 1996 and is still working like a champion to this day. As you can see from the picture, he uses wooden wedges to keep the machine in place and he stands on some old palettes so he can pour the grapes into the destemmer. Now that’s classy.

humble, passionate, gentle, funny and sincere person I have ever met. Just being in his presence made me a better and smarter person. He is the type of guy that would just explain what he is doing without you having to ask. As long as he sees that you care and are passionate he will go to extraordinary lengths to give you everything he can.
